About Us
We are a multinational consumer products merchandising group dedicated to enabling our verified exporters and Eastern European retailers to accomplish and exceed their cross-border business objectives.
Our Journey
Established in Romania in 1998, we have grown from a small-sized textile importer into a global organization that merges decades of trade expertise and resources with modern technology, creating a seamless trade eco system for cross border consumer products merchandising.
1998
The Beginning
We founded SC CVA 21 Impex Srl in 1998 in Romahia and primarily engaged in Importation and distributions of consumer products sourced carefully from vetted and verified small and medium sized asian factories.
2018
Expansion
As the global market evolved, so did we. In 2018, we expanded sourcing operations and partnered with small and medium sized exporters that are looking for structured access to eastern european consumer products retail segments. In order to unify our vision and represent our evolved global identity we introduced EXSOLIZE, our registered trademark that embodies our commitment to excellence and globalization.
Today
Exsolize Global
Today, we leverage technology, three decades of cross-border experience, and extensive resources to facilitate trade between small and medium-sized exporters and retailers across the Eastern European region, enabling all partners within the trade ecosystem to achieve and exceed their business objectives.
Our Leadership
Our leadership reflects the experience, vision, and dedication that drive success within cross border consumer products merchandising.
Anupama Joshi
Head of Indian Operations
A business graduate with decades of experience in consumer merchandising and sourcing, Anupama leads our Indian operations. Her expertise lies in identifying ambitious small and medium-sized exporters and building long-term sourcing partnerships that align with the evolving needs of an ever-changing consumer segment. Under her leadership, we have become a trusted bridge for ambitious exporters aiming to access the Eastern European retail market — a competitive yet highly promising region with enormous growth potential.
Camelia Baruta
Head of Romanian Operations
An engineering graduate with nearly three decades of experience in the importation and distribution of consumer products among Eastern European retailers, Camelia leads our operations across the Eastern European region. Her deep understanding of the regional retail landscape, regulatory environment, and consumer dynamics continues to strengthen our distribution excellence.
Our Identity
Exsolize is more than a brand — it is the unifying identity of our multinational operations. As we expand our boundaries, our focus remains on enabling our trade partners to engage in cross-border commerce confidently and efficiently, achieving their business objectives by sharing our three decades of expertise, technology, and resources.